HIRON
A project to create a brand of medical clothing. In the future, the project wants to develop various areas of clothing. It is important not to use medical attributes or a palette in the logo and not to get attached in any way. The project wants to keep up with the times and offer stylish solutions for customers.
The target audience is employees of public institutions, private medical clinics, masters of the beauty industry and students. It was necessary to get to the problems of each segment of the target audience.
The target audience is employees of public institutions, private medical clinics, masters of the beauty industry and students. It was necessary to get to the problems of each segment of the target audience.
SOLUTION: The palette of the project is restrained and muted, the typography of the logo is open and strict. The brand sign is straight lines that repeat the structure of the logo, which form the shape of the first letter of the name.
